Privacy Policy
Last Updated August 2026
BrandCo Nigeria Limited, www.adidas.com/ng ("BrandCo", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, store, transfer, and otherwise process Personal Data when you interact with us through our website, customer support channels, social media pages, stores, service locations, events, or other products and services that link to or refer to this Privacy Policy.
This Privacy Policy is intended to support compliance with the Nigeria Data Protection Act, 2023 and the General Application and Implementation Directive, 2025, and reflects generally accepted global privacy standards. Where we process Personal Data in another jurisdiction, we will also comply with any mandatory privacy requirements that apply to that processing.
What Is Personal Data? For the purposes of this Privacy Policy,
Personal Data means any information relating to an identified or identifiable individual. This includes information that directly identifies you, such as your name, email address, phone number, delivery address, or payment details, and information that may indirectly identify you, such as device identifiers, IP address, online identifiers, account information, order history, or location-related information. Information that has been irreversibly anonymised so that it can no longer identify an individual is not treated as Personal Data for the purposes of this Privacy Policy.
Depending on how you interact with us, we may collect the following categories of Personal Data:
- Identity and contact data, such as your name, email address, phone number, billing address and delivery address;
- Account and profile data, such as login credentials, registered devices, account settings and preferences;
- Transaction and payment data, such as purchase history, returns, invoices, payment status, delivery information and related service records;
- Technical and usage data, such as IP address, browser type, device information, system logs, pages viewed, clickstream data, search activity and cookie-related data;
- Communications data, such as enquiries, customer support records, survey responses, reviews and social media interactions;
- Marketing and verification data, such as marketing preferences, consent records, fraud-prevention checks and identity verification information where necessary and lawful.
How We Collect Personal Data We collect Personal Data in the following ways:
- Directly from you, including when you create an account, place an order, make a payment, request delivery, contact customer support, sign up for marketing communications, participate in a promotion, attend an event, complete a survey, or otherwise interact with us;
- Automatically through your use of our website or services, including through cookies, server logs, device identifiers and similar technologies;
- From third parties and other sources, including payment processors, delivery partners, identity-verification providers, analytics providers, social media platforms, advertising partners, affiliates, business partners and, where relevant, persons who provide your details to facilitate a gift purchase, delivery or other transaction you request.
Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy notices before providing them with Personal Data.
How We Use Personal Data We use Personal Data only where we have a valid lawful basis to do so. Depending on the context, our lawful bases may include your consent, the performance of a contract with you, compliance with a legal obligation, protection of vital interests, performance of a task carried out in the public interest, or our legitimate interests, provided such interests are not overridden by your fundamental rights and freedoms. We may use Personal Data for the following purposes:
- to create and manage your account, provide our website and services, process purchases, returns and repairs, and arrange delivery or collection;
- to authenticate users, verify transactions, prevent fraud, secure our systems, investigate incidents and protect our customers, personnel and business;
- to respond to enquiries, provide customer support, manage complaints, administer promotions and communicate with you about your orders, services, appointments or account;
- to operate, maintain, analyse and improve our website, stores, service offerings, customer experience, internal processes and business operations;
- to send marketing and promotional communications where permitted by law and, where required, with your consent; and
- to comply with legal, regulatory, tax, accounting, audit and reporting obligations, and to establish, exercise or defend legal claims.
Personal Data We Receive from Other Sources and How We Share It
We may receive Personal Data from third parties, including payment gateways, logistics and delivery providers, identity-verification providers, analytics providers, advertising and social media partners, affiliates and business partners. We use such information only for the purposes described in this Privacy Policy and only where there is a lawful basis for doing so.
Cookies and Automatic Data Collection Technologies We use cookies and similar technologies to operate our website, improve performance, remember your preferences, analyse traffic, support security and, where applicable, support measurement and marketing activities. Strictly necessary cookies may be used without consent where permitted by law. Where required by law, we will request your consent before placing or using non-essential cookies or similar tracking technologies, and you may withdraw that consent at any time through the available cookie settings or other controls.
- enable core website functions;
- remember your settings and preferences;
- understand and improve website performance and usage;
- support security and, where permitted, measure content and marketing effectiveness.
You can manage cookies through your browser or device settings and, where available, through our cookie controls. If you disable certain cookies, some parts of the website may not function properly.
Types of cookies we use- Strictly necessary cookies, which are required for the operation and security of the website;
- Performance and analytics cookies, which help us understand usage and improve the website;
- Functional cookies, which remember your choices and preferences; and
- Advertising or marketing cookies, which may be used, where applicable and lawful, to support relevant advertising and campaign measurement.
Third-Party Use of Cookies
Some cookies or similar technologies on our website may be placed by third-party service providers, such as analytics, advertising, embedded content or social media providers. Those providers may collect information about your use of our website and other online services in accordance with their own privacy notices. Where required by law, non-essential third-party cookies will be subject to your consent before they are used.
We encourage you to review the privacy notices of relevant third parties to understand how they process your information and the choices available to you.
Disclosure and Sharing of Personal Data We do not sell Personal Data. We may disclose Personal Data only where necessary for the purposes described in this Privacy Policy, where you have directed or authorised us to do so, or where disclosure is otherwise required or permitted by applicable law.
We may share Personal Data in the following circumstances:
- with our affiliates and group companies where reasonably necessary for internal administration, governance, customer support, service delivery, reporting, security or compliance;
- with service providers, contractors, agents, processors and business partners that support payment processing, delivery, hosting, customer communications, technical support, analytics, fraud prevention, security, repair services, marketing or other operational functions, subject to appropriate contractual and organisational safeguards; and
- with banks, insurers, auditors, legal advisers, professional consultants and other advisers where reasonably necessary for legitimate business, legal or compliance purposes.
We may also disclose Personal Data:
- to verify transactions or delivery details, investigate fraud, prevent unlawful activity and protect our customers, personnel, property and business;
- to a prospective or actual purchaser, investor, successor or relevant counterparty in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business, subject to appropriate confidentiality protections;
- to comply with legal or regulatory obligations, lawful requests from competent authorities, court orders, or to establish, exercise or defend legal claims; and
- where you have asked us to share your information or where you have otherwise given your consent.
Security and Retention of Personal Data
We maintain reasonable and appropriate administrative, technical, organisational and physical safeguards designed to protect Personal Data against accidental or unlawful destruction, loss, misuse, unauthorised access, disclosure, alteration or other unlawful processing. These measures may include access controls, role-based permissions, encryption where appropriate, secure hosting, logging and monitoring, staff training, incident management procedures and vendor due diligence.
We retain Personal Data only for as long as necessary for the purposes for which it was collected, including to provide products and services, maintain customer and transaction records, comply with legal, tax, accounting, audit and regulatory obligations, resolve disputes, enforce agreements, support fraud prevention and security, and preserve evidence relevant to claims or investigations. Retention periods may therefore vary depending on the nature of the information and the purpose of processing. When Personal Data is no longer required, we will delete, anonymise or securely dispose of it in accordance with applicable law and our retention practices.
Your Privacy Rights Subject to applicable law and any valid exemptions, you may have the right to:
- request information about and access to the Personal Data we hold about you;
- request correction of inaccurate or incomplete Personal Data;
- request deletion or erasure of Personal Data in appropriate circumstances;
- object to or request restriction of certain processing;
- withdraw consent at any time where processing is based on consent;
- request the transfer or portability of Personal Data where applicable; and
- lodge a complaint with the Nigeria Data Protection Commission or another competent supervisory authority, where applicable.
To exercise your privacy rights, please contact us using the details below. We may request information reasonably necessary to verify your identity before acting on your request. We will consider and respond to requests in accordance with applicable law. In some circumstances, we may lawfully decline a request, including where the request conflicts with our legal obligations, prejudices the rights of others, undermines fraud-prevention or security measures, or is manifestly unfounded or excessive.
If you believe your privacy rights have been infringed, you may contact us first so that we can investigate and respond. You may also lodge a complaint with the Nigeria Data Protection Commission or another competent authority, where applicable.
Cross-Border Transfers, Children, and Data Breaches Where necessary for our operations, support arrangements or service providers, Personal Data may be stored, accessed or processed outside Nigeria. Where we transfer Personal Data across borders, we will take steps required by applicable law to ensure an adequate level of protection. Depending on the circumstances, these steps may include transfer mechanisms recognised by law, contractual safeguards, transfer impact assessments where appropriate, and due diligence on relevant recipients. You may contact us if you require further information about the safeguards we apply to cross-border transfers.
- Children: Our website and services are not intended to collect Personal Data from children except where a product, service or activity is specifically designed for them and lawfully supported by a parent, guardian or authorised institution. Where required by law, we will obtain appropriate consent before processing a child’s Personal Data and apply additional protections. If you believe that a child has provided Personal Data to us inappropriately, please contact us so that we can take appropriate steps.
- Personal Data breaches: We maintain incident response procedures for the identification, assessment, containment and remediation of Personal Data breaches. Where a breach occurs, we will investigate it and make any notifications required by applicable law to the relevant authority and affected individuals.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or business operations. When we do so, we will update the "Last Updated" date and make the current version available through the relevant channel, including our website where applicable.
Privacy Complaints and Enquiries
If you have any questions, requests or complaints about this Privacy Policy or our handling of Personal Data, please contact us at:
BrandCo Nigeria Limited
3, Aje Street, Yaba,
Lagos, Nigeria
Email: [email protected]